We’ve had the pleasure of working with our good friend Shannon Lorraine on her new, cutting-edge fashion showroom: Foundfuture.

Foundfuture is based in Brooklyn, N.Y. and brings you the best kept secrets in fashion. It also just happens to focus on sustainable practices. We dare you to check it out and not want to buy everything! We’re looking forward to the Necklush we ordered!

Click through for more . . .

We created the logo based on the client’s desire to keep it modern and fresh, but also incorporate some stylistic elements, such as Edward Gorey (F is for…) and their much-beloved hand-drawn star . . .

We used an old photograph Sarah had taken a decade ago in Prague—with Peter adding the colorized elements

Sarah worked with Foundfuture to generate copy that expressed the unique character of each designer featured in the showroom.