We’ve been working with our friends Zach and Kendra in Santa Cruz who are starting a sustainable, artisinal, community-oriented ice creamery. The Penny Ice Creamery—as it is named, after the mid-19th-century “penny ice” phenomenon of affordable, frozen treats—will be doing some pretty exciting things with gourmet frozen confections. Creating all their offerings from scratch right in the shop and serving them fresh daily, Chef Kendra will be using locally-sourced organic ingredients in unusual and delightful ways.
Zach, Kendra and their team of hammer-wielding friends and colleagues have begun work on shaping up their brick and mortar space. A web site is forthcoming, but in the meantime you can become a fan of this exciting, new ice creamery on facebook to keep up-to-date on progress (and also watch them smashing a few walls . . . )
We worked with Zach and Kendra to create a logo that would work to marry the best elements of old-world and nostalgic concepts of ice cream with the forward-thinking, grassroots approaches The Penny Ice Creamery will be using. We settled on this logo design as it is immediately recognizable as an ice cream cone, but the distressed, stamped, graphic look conveys a contemporary, handmade feel while using bright colors and vintage fonts provides a connection with the timeless aspects of ice cream culture.
We can’t wait to taste it!