It was June in California—when all everyone expects is sunshine and blue skies for miles—but it rained. And rained. And every event in the area was cancelled. Except one: the second annual Huichica Music Festival.
In fact, it’s our belief that the inclement weather made an outstanding music festival that much more “rock and roll.”
“The music was mesmerizing, the vibe was infectious, and Mother Nature was awesome,” says Gun Bun president and festival co-producer Jeff Bundschu. Cramming into tents and clinking wine glasses together during periodic downpours only seemed to further the bonding experience.
Take a look at these short videos we produced for Cult Sonoma capturing the experience—included in part one (above) are performances by David Williams, CB Brand, Tu Fawning and Breathe Owl Breathe.
As total music geeks, we were beyond thrilled to help Jeff Bundschu and the Gundlach Bundschu Winery team promote the exciting first annual Huichica Music Festival. Featuring several of our favorite bands—Citay, Fruit Bats, Vetiver—the festival was a complete success and we’re already excited for the second annual ballyhoo. In the meantime, a trip down memory lane via photography . . .
We took a day trip down to Portland, Oregon to catch up with Huichica Music Festival co-founder and Fruitbats frontman Eric D. Johnson and Portland’s famous BUNK Sandwiches chef Tommy Habetz. The two talked endlessly about their mutual love for sandwiches and rock and roll—we managed to capture a few tidbits along with details on Tommy’s sandwich pairing with Gundlach Bundschu’s Mountain Cuvée wine at this year’s upcoming Huichica Music Festival.
We’ve long admired the intimate, live music filmmaking that the folks at Yours Truly have been putting out for several years now. We’ve recently had the opportunity to work with them filming and editing videos in Seattle.
There are ruckuses, ragers and rampages, but none of them come close to the riot happening this January 23, when Ra Ra Riot take the stage at Gundlach Bundschu Winery along with special guests Givers and Pepper Rabbit. Ra Ra Riot—a Syracuse-based sextet whose ebullient, string-infused brand of indie rock has enchanted industry arbiters including CMJ, Rolling stone and Pitchfork—promises an intense and unforgettable set, all framed within the extraordinary backdrop of Gundlach Bundschu’s historic redwood barn.
We were excited to help Gundlach Bundschu with their promotional campaign for the event including press releases and print ads (see the ad above, designed by our Design Director Mary!) and we’re even more excited to go to the actual show.
If you’re in the area, be sure to purchase tickets today (as these Gun Bun concerts are known to sell out!) Word to the wise: it’s a rustic, unheated locale, so dress appropriately and wear layers. You can also warm up with Gun Bun’s award-winning wines . . . !
There’s rarely a moment around the Home Offices when music is not playing. Sure, it may range from our youngest team member banging out a primary-colored glock riff to the Jackson Five to a full on dance party to the latest jam—but it all boils down to one fact: music is a huge inspiration around here.
For this reason, we’ve been beyond excited to work with Gundlach Bundschu on creating a public relations campaign, including this poster, for their first annual Huichica (wee-CHEE-kuh) Music Festival—especially as the event will feature some real favorites around here.
For instance, Citay’s album has maintained regular rotation for quite some time now (see song above.) We were able to see the Fruit Bats play at Gundlach Bundschu last summer (see video below) and they blew us away with their billowy ‘bootgaze’ sound, and Vetiver—whose musical cadre often includes Devendra Banhart—conjures the voice of Donovan on a languid afternoon in Golden Gate Park.
This is sure to be a fantastic music fest, growing right here in the soils of Sonoma Valley. Tickets are already for sale here.