The Spain-based translation firm Interllingua was embarking upon a brand re-boot and asked us to help them through the process.
With the creation of their logo, we immediately found ourselves playing with concepts of translation. Real language translation moves beyond just interpreting words—it truly interprets meaning.
To this end, we designed a logo that incorporated graphic elements with a double meaning—quotation marks altered to resemble speech bubbles:
We placed the open quotes below the name and the closed quotes above so that the “speech” almost seems to travel through Interllingua and come back out again—the same, but transformed. This speech bubble motif was additionally carried out in their letterhead and business card:
We also worked with them to distill their promotional goals into a clearly-written, engaging, visually interesting brochure and Web site.
The site was duplicated and translated into the five other languages. Interllingua will be able to continually update and evolve the content on their site through their interactive blog and social networking features.
We’re excited to see where their new identity and marketing tools take them!
We produced further content for Cult Tacoma—this time featuring the epicurean artisanship of Tacoma’s 1022 South owner Chris Keil. To illustrate Chris’s philosophy and approach behind 1022 South’s cocktail alchemy, we captured his process for creating the hand-carved ice used in the drinks. As Sarah, who also shot and edited the video, writes for Cult Tacoma:
Nobody is asking Chris to dismantle 150-pound slabs into rugged, fist-sized rocks customized purely for patrons’ drinking pleasure. It’s a choice—and admittedly, a good one. Each a diamond in the rough, winking up at you from your glass with the self-sufficient pluckiness of a Klondike gold miner and the crystalline purity of glacier melt.
But melt is what they won’t do—at least too fast anyways.
“You’re going to notice a difference in flavor because of the difference in dilution,” says Keil. “You’re going to be able to enjoy your beverage more, whatever the drink is. It’s going to honor the ingredients more. It’s better quality ice. If you start with better quality ingredients, you end up with a better product.”
“Rarely have backwoods and bohemian gone together so well—or with such underground notice—as they have at Andrew Mariani’s two-year-old Scribe Winery. There’s scarcely more than a crude wooden sign to it off Napa Road in Sonoma, but rampant word of mouth among the city’s celebrity artists and artisans has generated a following that thrives not only on the wine but also on the loose party scene. The 256-acre property has a checkered history spanning everything from turn-of-the-century winery to bootleggers’ brothel to industrial turkey farm…”
To read the rest, be sure to pick up a copy at your local news stand or click here!
One of our favorite things about living in Sonoma is the bread. Our community is lucky to have one of the world’s greatest bakers making bread just for us! Take a look at the short feature we produced on the subject above for Cult Sonoma, which writes:
There is gravity to a good bit of bread—it carries a sort of sacramental heft that doesn’t fool around. The way the outside shatters like a mosaic as you take a carnal rip off the crust, or the way it springs forth like a cloud into your mouth, swirled with a slug of olive oil. Great bread tethers you to your mortal coil—to your teeth and tongue and bones and blood and the all the things and conversations going on around you. It keeps you from floating away into the zeitgeist and leaving nothing but status updates to show for it. Pair it with nice beer, friendly people and some amicable herbs and vegetables and you pretty much have another reason to live.
This is why we have vaulted Sonoma’s Mike [the bejkr] Zakowski to the echelon of artisanal god. What can we say? He maketh good loaves, the sort of bread that bores into your psyche, the sort that would keep ancient fishermen alive when adrift at sea or something. I guess what we’re trying to say is that there are a lot of breads out there, but his breads feels divinely necessary.
“Every town needs a good baker,” intones Mike from the shipping container in his backyard he’s converted to a professional, artisinal bread-baking shop. We agree and we feel very blessed that Sonoma’s good baker is Mike!
Please try Mike’s bread for yourself if you get an opportunity—look for him at Sonoma Valley’s farmers markets. We look forward to a lot more from Mike as he prepares to represent the U.S. in the 2012 World Cup of baking in Paris
There are ruckuses, ragers and rampages, but none of them come close to the riot happening this January 23, when Ra Ra Riot take the stage at Gundlach Bundschu Winery along with special guests Givers and Pepper Rabbit. Ra Ra Riot—a Syracuse-based sextet whose ebullient, string-infused brand of indie rock has enchanted industry arbiters including CMJ, Rolling stone and Pitchfork—promises an intense and unforgettable set, all framed within the extraordinary backdrop of Gundlach Bundschu’s historic redwood barn.
We were excited to help Gundlach Bundschu with their promotional campaign for the event including press releases and print ads (see the ad above, designed by our Design Director Mary!) and we’re even more excited to go to the actual show.
If you’re in the area, be sure to purchase tickets today (as these Gun Bun concerts are known to sell out!) Word to the wise: it’s a rustic, unheated locale, so dress appropriately and wear layers. You can also warm up with Gun Bun’s award-winning wines . . . !
2010/12/31 / Comments Off on video // Flatbread Night / Posted in: video
We had the opportunity to join Sonoma’s Mike [the bejkr] Zakowski at his home last month for some delicious flat breads. Under a veil of December condensation, a group of lucky friends huddled around his outdoor brick oven while he and girlfriend Christy assembled small, steaming miracles adorned with pumpkin sauce, fresh cheeses, dandelion greens and other brilliant toppings.
2010/07/02 / Comments Off on SONOMA magazine // we scream for ice cream! / Posted in: recent projects, writing
Sometimes, work can be a grind. But most of the time, we love every second of what we do—especially when Sarah gets to write stories for SONOMA magazine on topics such as cheese, beer, spas and ice cream. No better reason for a little indulgence than in the name of research!
2010/02/10 / Comments Off on Foundfuture: fashion showroom / Posted in: recent projects, web
We’ve had the pleasure of working with our good friend Shannon Lorraine on her new, cutting-edge fashion showroom: Foundfuture.
Foundfuture is based in Brooklyn, N.Y. and brings you the best kept secrets in fashion. It also just happens to focus on sustainable practices. We dare you to check it out and not want to buy everything! We’re looking forward to the Necklush we ordered!