The Art Dept. has gone global.
The Spain-based translation firm Interllingua was embarking upon a brand re-boot and asked us to help them through the process.
With the creation of their logo, we immediately found ourselves playing with concepts of translation. Real language translation moves beyond just interpreting words—it truly interprets meaning.
To this end, we designed a logo that incorporated graphic elements with a double meaning—quotation marks altered to resemble speech bubbles:
We placed the open quotes below the name and the closed quotes above so that the “speech” almost seems to travel through Interllingua and come back out again—the same, but transformed. This speech bubble motif was additionally carried out in their letterhead and business card:
We also worked with them to distill their promotional goals into a clearly-written, engaging, visually interesting brochure and Web site.
The site was duplicated and translated into the five other languages. Interllingua will be able to continually update and evolve the content on their site through their interactive blog and social networking features.
We’re excited to see where their new identity and marketing tools take them!
We at The Art Dept. love food. Even more so now that one of us is pregnant. And we’re really digging this food truck and street food revolution happening up and down the West Coast. Truly amazing chefs are putting their hearts and souls into these accessible mobile marvels for the masses.
So, when our friend Jace—the musician behind one of our favorite NW bands Fort Union—approached us to create a logo for his brand new Portland food truck, he had us at “fried.” Our creative juices began eagerly flowing (along with a fair amount of saliva.)
We recently had the distinct pleasure to work with the gals at Wine Country Chocolates to help them create a new logo that better expressed their unique, gourmet, hand-made chocolates.
You can see the tasty new logo above on their brand new sign outside their Jack London Village location in Glen Ellen, CA. We look forward to seeing the logo take over their boxes, packaging and other materials.
Our design director Mary found a way to carry over their yellow and black checker pattern used in their previous logo (see the image below:)
However, she freed the checks from their formalized placement by giving them an imperfectly-edged, handmade look just the way their one-of-a-kind chocolate truffles appear. She also made “Chocolate” the focus of the logo while (with the help of Ms. Esme Johnson’s handwriting) giving it an almost drizzled look—almost as if it were written in chocolate sauce. Don’t you just want to take a bite out of it?
And if you have tried their truffles before, don’t you think it’s time for a second helping? Or a third? Or a fourth . . . ?
Our Design Director Mary and her husband hit the road for the recent long weekend and worked in a stop in at our friends’ popular The Penny Ice Creamery in Santa Cruz. We worked with them to develop their branding and have been following their progress ever since—in fact, we’ve been following them on facebook a little too closely as their daily updates of organic, artisinal flavors keeps our mouths watering from way too far away. So, we were happy to vicariously taste the ice cream and visit the shop via Mary!
I mean, would you just look at these flavors?!
The Huichica Music Festival comes to Sonoma Valley, California’s Gundlach Bundschu Winery on June 5. Vetiver, Citay, Fruit Bats, and Tussle will all play, and there will be a complimentary wine tasting. Someone needs to make a Sideways sequel about this show, if only so we can watch Thomas Haden Church attempt to hit on freak-folk girls.
We’d explain to them that Sideways didn’t actually take place in Sonoma, except we’re too busy feeling starry-eyed about Pitchfork just talking about Sonoma and Gundlach Bundschu . . . !
There’s rarely a moment around the Home Offices when music is not playing. Sure, it may range from our youngest team member banging out a primary-colored glock riff to the Jackson Five to a full on dance party to the latest jam—but it all boils down to one fact: music is a huge inspiration around here.
For this reason, we’ve been beyond excited to work with Gundlach Bundschu on creating a public relations campaign, including this poster, for their first annual Huichica (wee-CHEE-kuh) Music Festival—especially as the event will feature some real favorites around here.
For instance, Citay’s album has maintained regular rotation for quite some time now (see song above.) We were able to see the Fruit Bats play at Gundlach Bundschu last summer (see video below) and they blew us away with their billowy ‘bootgaze’ sound, and Vetiver—whose musical cadre often includes Devendra Banhart—conjures the voice of Donovan on a languid afternoon in Golden Gate Park.
This is sure to be a fantastic music fest, growing right here in the soils of Sonoma Valley. Tickets are already for sale here.
We’ve been working with our friends Zach and Kendra in Santa Cruz who are starting a sustainable, artisinal, community-oriented ice creamery. The Penny Ice Creamery—as it is named, after the mid-19th-century “penny ice” phenomenon of affordable, frozen treats—will be doing some pretty exciting things with gourmet frozen confections. Creating all their offerings from scratch right in the shop and serving them fresh daily, Chef Kendra will be using locally-sourced organic ingredients in unusual and delightful ways.
Zach, Kendra and their team of hammer-wielding friends and colleagues have begun work on shaping up their brick and mortar space. A web site is forthcoming, but in the meantime you can become a fan of this exciting, new ice creamery on facebook to keep up-to-date on progress (and also watch them smashing a few walls . . . )
Being 66% girls, Belle Creative can’t wait for the inaugural Girlfriends Weekend happening this weekend in Sonoma Valley. We’ll be out and about, bubbly in one hand, camera and truffles in the other (hopefully our lens won’t get too smudgy,) taking full advantage of the specials being offered at the Valley’s spas, boutiques, restaurants and other venerable establishments. It all starts with the kickoff cocktail party at the ever de rigeur EDK tomorrow (Friday the 26th) from 4:30-6:30.
We hope to see all your beautiful faces out there as the legions of ladies take over!
Sonoma Valley Girlfriends Weekend offers up the perfect chance for you and your favorite females to reconnect, relax and revel in the postcard spoils of Sonoma Valley. Just 45 miles north of San Francisco, Sonoma Valley is California’s oldest Wine Country and a historic resort destination. For over a hundred years, we’ve played host to ladies who lunch, cowgirls on horseback, women wine-lovers and sophisticated spa-goers. Now it’s your turn! Join KGO’s Chris Brecher this March 26th through the 28th for a fabulous weekend of femme festivities—from luxury pampering to noshing on great wine and food. So come hike, bike, sip and swirl—just leave the man out of your plan.
The good people at KGO NewsTalk AM 810 are also helping to spread the word about this weekend—here’s a message we helped them craft:
We’ve had the pleasure of working with our good friend Shannon Lorraine on her new, cutting-edge fashion showroom: Foundfuture.
Foundfuture is based in Brooklyn, N.Y. and brings you the best kept secrets in fashion. It also just happens to focus on sustainable practices. We dare you to check it out and not want to buy everything! We’re looking forward to the Necklush we ordered!
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