The Art Dept. has gone global.
The Spain-based translation firm Interllingua was embarking upon a brand re-boot and asked us to help them through the process.
With the creation of their logo, we immediately found ourselves playing with concepts of translation. Real language translation moves beyond just interpreting words—it truly interprets meaning.
To this end, we designed a logo that incorporated graphic elements with a double meaning—quotation marks altered to resemble speech bubbles:
We placed the open quotes below the name and the closed quotes above so that the “speech” almost seems to travel through Interllingua and come back out again—the same, but transformed. This speech bubble motif was additionally carried out in their letterhead and business card:
We also worked with them to distill their promotional goals into a clearly-written, engaging, visually interesting brochure and Web site.
The site was duplicated and translated into the five other languages. Interllingua will be able to continually update and evolve the content on their site through their interactive blog and social networking features.
We’re excited to see where their new identity and marketing tools take them!
We at The Art Dept. love food. Even more so now that one of us is pregnant. And we’re really digging this food truck and street food revolution happening up and down the West Coast. Truly amazing chefs are putting their hearts and souls into these accessible mobile marvels for the masses.
So, when our friend Jace—the musician behind one of our favorite NW bands Fort Union—approached us to create a logo for his brand new Portland food truck, he had us at “fried.” Our creative juices began eagerly flowing (along with a fair amount of saliva.)
“Dress in denim and dripping in gold”—the theme of this year’s Sonoma Valley Muse. Using these two elements and some historical pictures of Sonoma’s legendary Nicholas Carriger and his estate, Mary designed these eye-grabbing and playful invitations for the annual Sonoma Community Center fundraiser.
Here’s to Sonoma Valley’s colorful legacy—carried on brilliantly by the SCC!
Why tour when you can DETOUR?
Gundlach Bundschu vineyard excursions get you off the beaten wine path to taste wines where they are grown. And we were excited to join them on the tour with our cameras in hand to capture the experience—car bingo, hawaiian bobbleheads, African watusis, wine and all.
Enjoy the video above (produced by Sarah + Peter) and be sure to take the tour next time you have the chance—see the flyer below (designed by Mary)!
We recently had the distinct pleasure to work with the gals at Wine Country Chocolates to help them create a new logo that better expressed their unique, gourmet, hand-made chocolates.
You can see the tasty new logo above on their brand new sign outside their Jack London Village location in Glen Ellen, CA. We look forward to seeing the logo take over their boxes, packaging and other materials.
Our design director Mary found a way to carry over their yellow and black checker pattern used in their previous logo (see the image below:)
However, she freed the checks from their formalized placement by giving them an imperfectly-edged, handmade look just the way their one-of-a-kind chocolate truffles appear. She also made “Chocolate” the focus of the logo while (with the help of Ms. Esme Johnson’s handwriting) giving it an almost drizzled look—almost as if it were written in chocolate sauce. Don’t you just want to take a bite out of it?
And if you have tried their truffles before, don’t you think it’s time for a second helping? Or a third? Or a fourth . . . ?
Here’s a can’t miss event to add to your calendar—2011 Sonoma Valley Muse celebrating Sonoma Valley patriarch Nicholas Carriger.
Saturday, May 14 at the original Carriger homestead, the Sonoma Community Center will hold its annual fundraiser celebrating another iconic figure in Sonoma Valley history. In true wine country form, the event will be held in the historic barn and will feature world class food and wine. See details below, or visit their site.
We always enjoy the opportunity to create fun, eye-catching designs for the SCC. For this save-the-date card, our Design Director Mary developed a look that borrowed from Carriger’s pioneer era while staying fresh and contemporary.
We were recently tasked by the Sonoma Community Center to develop a graphic and poster to promote their first annual Beervana amateur beer brewing competition. They asked us to create something to expressed the idea of “Nirvana for beer-lovers”—something a bit humorous.
We instantly thought of an effervescent, jolly buddha rising from the frothy bubbles of a divine brew. And a mock beer label was created.
To attain Beervana, one must eliminate all desire and suffering through the tasting and appreciating of hand-crafted beer—and this is best accomplished by attending this sure-to-be-a-blast event. Click here for details.
The Sonoma Community Center is curating a “Trashion” Fashion Show & Exhibit centered around fashions created by Bay Area artists from recycled and found materials. We were inspired by the subject matter to make our own imagery for the posters from a collage of found items and imagery.
Click here to learn more about the April 2 event!