We recently had the distinct pleasure to work with the gals at Wine Country Chocolates to help them create a new logo that better expressed their unique, gourmet, hand-made chocolates.
You can see the tasty new logo above on their brand new sign outside their Jack London Village location in Glen Ellen, CA. We look forward to seeing the logo take over their boxes, packaging and other materials.
Our design director Mary found a way to carry over their yellow and black checker pattern used in their previous logo (see the image below:)
However, she freed the checks from their formalized placement by giving them an imperfectly-edged, handmade look just the way their one-of-a-kind chocolate truffles appear. She also made “Chocolate” the focus of the logo while (with the help of Ms. Esme Johnson’s handwriting) giving it an almost drizzled look—almost as if it were written in chocolate sauce. Don’t you just want to take a bite out of it?
If you haven’t tried their truffles before, be sure to stop into one of their locations for a mind-blowing treat. We highly recommend “The Elvis” in all its peanut-buttery and banana-y goodness.
And if you have tried their truffles before, don’t you think it’s time for a second helping? Or a third? Or a fourth . . . ?