epicurean film // Gun Bun x BUNK

We took a day trip down to Portland, Oregon to catch up with Huichica Music Festival co-founder and Fruitbats frontman Eric D. Johnson and Portland’s famous BUNK Sandwiches chef Tommy Habetz.  The two talked endlessly about their mutual love for sandwiches and rock and roll—we managed to capture a few tidbits along with details on Tommy’s sandwich pairing with Gundlach Bundschu’s Mountain Cuvée wine at this year’s upcoming Huichica Music Festival.

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Huichica Music Festival
presented by Jeff Bundschu, Gundlach Bundschu Winery
and Eric D. Johnson, Fruit Bats

film by
The Art Dept.

Muffuletta sandwich by
BUNK Sandwiches

music by
Jeff Bundschu

brochure // Gundlach Bundschu Heritage Wines

The good people at Gundlach Bundschu Winery tapped us to design a small printed piece introducing their premium Heritage Wines to their most exclusive customers.

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award-winning video // A Brief History of Merlot

First—credit where credit is due. Once upon a time a wonderful, whimsical, wry little nugget of a narrative seeded itself in the brain of Gundlach Bundschu Winery Marketing Director Susan Sueiro. Perhaps (just maybe) after sipping on a glass of Gun Bun Merlot—a come-hither, ruby slipper of a wine, that—under the right circumstances—transports you over the rainbow. It’s no laughing matter, this wine. It’s just, well, much maligned. How to tell its story with winks rather than winces?

After what we can only imagine was a richly inspirational foray sliding down various rainbows, one of the things Susan did after putting fingers to keyboard was to call us. And we’re so glad she did. Our own Art Director Peter and Susan together finessed the script and shot list so as to make it possible to capture in one day, Peter clicked his heels down to California and ta-dah, they did it. One day. By jove. Peter behind the lens, Susan directing, coordinating scenes, costumes, wings, prayers and wine.

Back home Peter edited, nipped, tucked and nipped some more. Refined the flow and polished the audio, added graphics and selected the songs. Creative Director Sarah said things like, “That looks good,” and “Nuh-uh” and “But…” (She was pregnant anyways.) Peter burned the midnight oil night after night. He felt he owed it to Merlot. And Susan. And rainbows.

Their efforts paid off. Last month A Brief History of Merlot nabbed Wine Spectator’s 2012 Annual Video Contest.

A Brief History of Merlot humorously depicts the trials and tribulations of a varietal misunderstood—even shunned—in the aftermath of the movie Sideways, before its redemptive return to greatness.

After its debut in March of this year, A Brief History of Merlot quickly went viral on YouTube—accruing nearly 20,000 hits in a matter of weeks as major media outlets and blogs across the wine world shared in collective laughter before passing it along. It currently boasts more than 36,000 views.

The video was then submitted to Wine Spectator’s sixth annual video contest this August, where it won the popular vote. According to Wine Spectator, this year’s competition drew entries from all over the world and broke the record for the largest number of voters.

So there you have it. The little Art Dept. video that could. Proving that anything is possible if you put a little blood, sweat and tears into it.

Thanks to all the voters out there who displayed phenomenal taste in choosing A Brief History of Merlot. Thanks to our creative friends at GunBun for having faith in us, for their good wine and their great storytelling.

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video // Turkey Loves Gewürz

Turkey and Gewürz—love at first sight.

Gundlach Bundschu Winery is not a winery known for its subtlety. Boasting every sort of farce and frolick under its 152-year-old belt— from hijacking the Napa Wine Train to kidnapping Sir Richard Branson—Gun Bun, the oldest family-run winery in California, is rather adored for its puckish reputation as much as for legendary wines such as Gewürztraminer. (In Wine Country, there’s an inveterate truth that you’ll surely fail a sobriety test if you can’t properly pronounce “Gundlach Bundschu Gewürztraminer.” )

So, in the end, it only made sense that the fine people at Gun Bun called us up the other day to impart, “We want to dress Jeff Bundschu up in a turkey costume and have you film some videos about how well holiday turkeys go with our Gewürztraminer!”

Above is the first of three short videos we shot and edited about a turkey and his unquenchable thirst for Gundlach Bundschu Gewürztraminer.

And below are the second and third—Turkey Bowling taken to a whole new level and a refreshing plunge into Gewurz, respectively:

Cult Sonoma video // Huichica Music Festival : 2011

It was June in California—when all everyone expects is sunshine and blue skies for miles—but it rained. And rained. And every event in the area was cancelled. Except one: the second annual Huichica Music Festival.

In fact, it’s our belief that the inclement weather made an outstanding music festival that much more “rock and roll.”

“The music was mesmerizing, the vibe was infectious, and Mother Nature was awesome,” says Gun Bun president and festival co-producer Jeff Bundschu. Cramming into tents and clinking wine glasses together during periodic downpours only seemed to further the bonding experience.

Take a look at these short videos we produced for Cult Sonoma capturing the experience—included in part one (above) are performances by David Williams, CB Brand, Tu Fawning and Breathe Owl Breathe.

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The Great Pinzgauer Adventure

Why tour when you can DETOUR?

Gundlach Bundschu vineyard excursions get you off the beaten wine path to taste wines where they are grown.  And we were excited to join them on the tour with our cameras in hand to capture the experience—car bingo, hawaiian bobbleheads, African watusis, wine and all.

Enjoy the video above (produced by Sarah + Peter) and be sure to take the tour next time you have the chance—see the flyer below (designed by Mary)!

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Ra Ra Riot at Gundlach Bundschu

Our friends at Gundlach Bundschu have excellent taste in music.  Case in point: last year’s first annual Huichica Music Festival headlined by Fruit Bats, Vetiver and Citay.  They’re keeping the vibe going this year with a special concert featuring rising indie chamber pop darlings Ra Ra Riot:

There are ruckuses, ragers and rampages, but none of them come close to the riot happening this January 23, when Ra Ra Riot take the stage at Gundlach Bundschu Winery along with special guests Givers and Pepper Rabbit. Ra Ra Riot—a Syracuse-based sextet whose ebullient, string-infused brand of indie rock has enchanted industry arbiters including CMJ, Rolling stone and Pitchfork—promises an intense and unforgettable set, all framed within the extraordinary backdrop of Gundlach Bundschu’s historic redwood barn.

We were excited to help Gundlach Bundschu with their promotional campaign for the event including press releases and print ads (see the ad above, designed by our Design Director Mary!) and we’re even more excited to go to the actual show.

If you’re in the area, be sure to purchase tickets today (as these Gun Bun concerts are known to sell out!)  Word to the wise: it’s a rustic, unheated locale, so dress appropriately and wear layers. You can also warm up with Gun Bun’s award-winning wines . . . !

video : cult sonoma // Huichica Music Festival

Another video we produced for cultsonoma.com—this one a summary of the first annual Huichica Music Festival at Gundlach Bundschu Winery.