We at The Art Dept. love food. Even more so now that one of us is pregnant. And we’re really digging this food truck and street food revolution happening up and down the West Coast. Truly amazing chefs are putting their hearts and souls into these accessible mobile marvels for the masses.
So, when our friend Jace—the musician behind one of our favorite NW bands Fort Union—approached us to create a logo for his brand new Portland food truck, he had us at “fried.” Our creative juices began eagerly flowing (along with a fair amount of saliva.)
Of course, it didn’t hurt that he provided us with directives like, “I want to have a retro diner feel to the brand” and “something that feels like it’s already an established favorite place to eat” and sent a bunch of inspirational Googie signs and sharp contemporary fonts. We love it when clients speak our language. (Did we mention we also love food? Greasy yummy breakfast food?) At any rate, it’s been a satisfying project on so many levels!
Fried Egg I’m In Love is having a grand opening in Portland on April 1—learn more on their facebook page, or you can just look for this: